Gee, you can do the math from there. How many months can be left at that rate?
Here's part of it: While other companies are offering deep discounts for these recessionary times, A&F doesn't want to cheapen the brand. So they're hurting.
From Time:
What lessons can be learned from the Abercrombie experience? The first has to do with pricing. As the economy spiraled downward and competitors like Aéropostale started discounting like crazy, Abercrombie refused to lower prices. The company insisted that price-cutting would cheapen the cachet of the brand ... you would figure that discounting would provide goodwill and build customer loyalty, especially in lean times. After all, with more grateful customers in tow, wouldn't the company be in a great position to ride the upswing associated with an economic recovery, raising prices again when times get better?
And if I was the CEO, I'd be polishing up the ol' resume right now.
In a Chicago store, A&F sweatshirts sit ... and sit ... and sit. Photo by Tim Boyle / Getty
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