This new advertising pitch by PETA (People Eating Tasty Animals) deserves attention, and it has received some in the ultralib Huffington Post:
Anyone wishing to achieve a hot "beach bod" is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters ... "Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free 'Vegetarian Starter Kit' for people who want to lose pounds while eating as much as they like.
Don't think I can add much to this ... except that billboard may give me nightmares.
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