The Column

Monday, August 17, 2009

PETA takes aim at chubbies, touts veg diet


This new advertising pitch by PETA (People Eating Tasty Animals) deserves attention, and it has received some in the ultralib Huffington Post:

Anyone wishing to achieve a hot "beach bod" is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters ... "Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free 'Vegetarian Starter Kit' for people who want to lose pounds while eating as much as they like.

Don't think I can add much to this ... except that billboard may give me nightmares.



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