There's no question information bombards us from all sides every waking hour, every day. But what's interesting is exactly how much information we consume.The University of California at San Diego even studied this aspect of our culture, and was able to put a number on it.
According to this recent study, the average American absorbs 34 gigabytes of information every day.
No wonder people flip out a lot.
Think of it this way. The netbook I'm typing this on has a 160-gigabyte hard drive. Assuming I'm average (don't even go there), my brain would fill that hard drive in 4.7 days. I carry an 8-gigabyte flash drive in my pocket, and just my average daily activity would fill more than four of them. And if I tried to stream all this stuff on either my laptop or desktop? Forget it. The computer would melt.
In 2008, American brains processed a grand total of of 3.6 zettabytes of information. That's 3.6 billion trillion bytes, and there's no hard drive available to harness all of this.
Now, this information isn't limited to computer usage, but includes what you watch on the tube, what you read, what you listen to, and what goes through your telephone. In fact, television is still far and away the biggest purveyor of all this material. That's a lot of Fox News, infomercials, Seinfeld reruns, HBO, and WWF.
This study doesn't really consider the quality of the information processed. Information is information whether you're watching Gilligan's Island or The History Channel, surfing Web porn or the MIT open courseware site, reading romance novels or the Bible, listening to the pop diva du jour or John Coltrane. That's not differentiated in this study (although you may want to keep in mind my argument of finite capacities when deciding exactly how to fill your brain).
From Engadget:
... in terms of time, the study found that Americans spent about 11.8 hours a day consuming information in one way or another, the majority of which was spent staring at a screen of some sort -- and, yes, they did take HD content into account, but its growth apparently hasn't yet resulted in a huge jump in data consumption ...
Again, no wonder people are bad to flip out. I've argued that the human mind is like a hard drive, with a finite amount of storage space. The more crap you load into it, the less room there is for really important stuff. And when you're completely blasted by information, it can't be good for your mental healh. A person does need to get away from all this stimuli every once in a while, just to vegetate on the front stoop in his undershirt. Without the newspaper or phone.
I think it was Einstein who suggested a person should never remember something that is just as easy to look up, and he truly lived by that credo. The legend is that he couldn't remember his own address. I don't remember phone numbers myself -- not even my own -- but I don't need to because all that stuff is right there on my cell phone. Now I just need to remember which button to push ...
But despite my own best efforts to chill out every once in a while, I don't feel right if I don't have my cell phone on my hip, or a computer close by. When my portable mp3 player died a few weeks ago I thought I'd go crazy, but I've come to enjoy a little silence every now and again.
I'm not sure where I fit among the national average. I have a TV, and I think it works, but I never turn it on (thinking of using it as a monitor for a music server). But I have music playing nonstop when I'm home, so that accounts for a fair bit. And I'm at this computer a lot, but most of the stuff I deal in is straight text and minimal graphics. But it's a lot of text -- just my daily RSS news feeds (which is the bulk of my computer activity) accounts for more than a thousand headlines that I scan every day.
If I was to do a word count of my whole day, I don't even want to think about that. Maybe someone else is studying that. Whatever it is, don't tell me.
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