The Column

Thursday, July 15, 2010

Alvin Greene becomes fodder for Riverdogs promotion


U.S. Senate nominee Alvin Greene suggested raising money with an Alvin Greene action figure, and now it looks like he's gonna get it.


The Charleston Riverdogs, the local minor-league baseball team owned by Mike Veeck and Bill Murray, is making use of this. Greene will be immortalized in an action figure to be given away this weekend. Well, kinda sorta.


It turns out the action figure will be about something else, and his face will be available to put onto the toy. It seems that some weird artist wanted to create a male Statue of Liberty (don't even ask) statue to go up in Charleston Harbor, and that was laughed out of existence. However, the Riverdogs put together a mini "Mr. Liberty" statue as a ballpark promotion.


From what I get, you can then take your Mr. Liberty to an "economic stimulus" station set up in the stadium concourse, where they'll slap an Alvin Greene face on Mr. Liberty.


Greene, the unknown untested unvetted candidate who somehow got the Democratic nomination for Senate from South Carolina, blurted the action-figure idea out as one of his ideas to raise revenue:


"Little dolls. Me. Like maybe little action dolls. Me in an Army uniform, Air Force uniform and me in my suit."


And that was in one of his more lucid moments.


I love it.


Here's the story, from the Post and Courier:


Mr. Liberty, Alvin Greene, part of RiverDogs action figure promotion: "Mr. Liberty, Alvin Greene, part of RiverDogs action figure promotion
CHARLESTON - The RiverDogs are going green: Alvin Greene that is."


Gotta hand it to the Riverdogs management. They know how to promote. Or wouldn't you say that about any team that deliberately set a sports record for lowest attendance (zero, as part of Nobody Night where the team played the first five innings in a locked-down stadium). Some years ago they planned Vasectomy Night for Father's Day some years ago, and this was considered so over the top that the promotion was ... say it with me ... aborted.


And Greene? He says he doesn't mind the promotion. "As long as it looks good and is in good nature, I'm OK."


The Riverdogs are not done with Greene either. They're planning another promotion down the pike, "Greene Family Reunion" T-shirts similar to the one the candidate was wearing the day after his primary win.


For those who are in the area, the Mr. Lady Liberty/Alvin Greene giveaway is Saturday, July 17.


###