The Column

Thursday, October 20, 2011

A 36% failure rate on innovation doesn't faze Google

Interesting read from MediaBistro. Let's put it this way: How many companies would handle a 36 percent failure rate for its innovations? Without getting all panicky, that is? Without committing hara-kiri?

Then there's Google:

Thoughts On Innovation, By Google - MediaJobsDaily


" ... at any rate, Google, one of the most successful tech companies in the world, has a lot of failures. More than a third of their product launches fail, according to The Next Web ... out of 251 Google projects or add-ons since 1999, 90 have been canceled. Out of 22 major product launches, eight have been huge flops."